5 Reasons Why You're Struggling to Get Promoted at Work

Are you tirelessly working hard, delivering results, yet still being overlooked for that promotion you deserve? If so, you're not alone. I've identified five critical reasons why you might be struggling to get promoted. But don't worry – I'll also share actionable strategies on how to fix them and propel your career forward.

I'm assuming that you have the skills necessary for the next level and have shown consistent high performance for a certain period. The length of this period can vary depending on the organization. More on this later.

Let's jump in.

1. You Haven't Discussed Your Career Aspirations with Your Manager

Many professionals make the mistake of assuming their manager is aware of their career goals. The truth is, while your manager should ideally be discussing your aspirations with you, most don't make this a priority. It's up to you to take ownership of your career.

How to fix it:

Initiate the conversation tactfully. When starting a new job or at the beginning of a performance cycle, try this approach:

"Hey [Manager's Name], I'd like to discuss my career goals with you. I'm eager to make a significant impact at our company and grow in the process. In our next one-on-one, could we discuss what meeting your expectations for this performance cycle looks like? And what would exceeding them entail?"

This simple conversation ensures your manager is aware of your ambitions and helps you understand their expectations.

2. You Haven't Taken Time to Understand Your Manager's Goals

I once received valuable feedback from a senior leader: "If you make your manager successful, you'll be successful as well." This advice has stuck with me throughout my career.

You can be hitting your goals, but that may not be enough. You need to deeply understand your manager's goals and the why behind them.

How to fix it:

Take the initiative to understand your manager's objectives and pain points. Then don't give a vague offer, "Let me know if you need help with anything," which can add an additional burden to your manager to figure out what to give to you. Instead, be proactive. Suggest specific projects, presentations, or tasks you can take off their plate.

By actively supporting your manager, you'll become their go-to person and potentially their ticket to a promotion. If you help them succeed, they're more likely to champion your success too.

3. You Haven't Networked with Key Decision Makers

Hitting your goals and having your manager in your corner is great, but it's not always enough. Many professionals overlook the importance of networking with other key players in the organization.

How to fix it:

Focus on building relationships with your manager's manager and your manager's peers. As a former senior manager, I can tell you that these individuals have direct input into your performance and can significantly influence promotion decisions.

Reach out to them for mentorship, share your progress, and offer assistance to their teams. By understanding their priorities and demonstrating your value across the organization, you'll build a network of advocates for your career advancement.

4. You Haven't Made Your Work Visible

It's not enough to do great work – you need to ensure the right people know about it. This doesn't mean bragging, but rather strategically showcasing your accomplishments.

How to fix it:

Discuss your achievements with your manager in bi-weekly one-on-ones. Focus on one or two significant wins from the past two weeks, keeping it concise.

Work on or support high-profile projects that naturally attract attention.

Offer help to other teams when you notice opportunities.

Volunteer to demo your work or present at company meetings.

5. You Haven't Actively Managed Others' Perceptions of You

Remember, perception is reality. It's crucial to understand and manage how others view you and your contributions.

How to fix it:

Regularly seek feedback from colleagues and your manager, ideally before performance reviews. You can do so after a major project or every two to three months.

Ask for specific feedback. Instead of a general "Do you have any feedback for me?", try something like, "How did my recent presentation go? How was my content? Did I have sufficient data? Did I come across as confident?"

What If You're Doing All This and Still Not Getting Promoted?

Remember that all this takes time. It can take one to two years depending on your organization, the organization's performance, and the industry that you're in.

If you've implemented these strategies and still haven't seen results after one to two years, it might be time to consider other options. Look for roles in different parts of your company or explore opportunities outside your current organization.

I understand the economy might seem challenging, but there's no harm in applying. You might just land your dream job! And if you're worried about how to stand out among hundreds of applicants, don't worry – I've got you covered. Check out my video on expert tips from a senior recruiting leader on how to land your dream job.

Remember, your career growth is in your hands. By implementing these strategies and consistently delivering value, you'll position yourself for the promotion and recognition you deserve.

I wish you the very best. You've got this!